Thursday, March 26, 2009

History Never Repeats?

Far out in the uncharted backwaters of the unfashionable end of the Western Spiral arm of the Galaxy lies a small unregarded yellow sun. Orbiting this at a distance of roughly ninety-eight million miles is an utterly insignificant little blue-green planet whose ape-descended life forms are so amazingly primitive that they still think digital watches are a pretty neat idea.

This planet has — or rather had — a problem, which was this: most of the people living on it were unhappy for pretty much of the time. Many solutions were suggested for this problem, but most of these were largely concerned with the movements of small green pieces of paper, which is odd because on the whole it wasn’t the small green pieces of paper that were unhappy.

Douglas Adams (1952-2001), The Hitch Hikers Guide to the Galaxy

I think Douglas Adams was really onto something here. The current doom and gloom resulting from the global economic climate shows just how dependent our happiness is on ‘the movements of small green pieces of paper’. We originally developed money as a means of exchange for good and services. It quickly became a means of gaining power over others. Eventually we allowed it to determine the value of the same goods and services, apparently completely beyond our control. This is due to a rationale called Free Market Economics, which humorist Mr. John Clarke has described as follows:

Free Market Economics: The belief that a beautiful day has no value if you can’t sell it.

I’m no economist, but I’d say it’s going to take a complete change of view to get us out of this one and to prevent it happening again!

Wednesday, March 18, 2009

What’s good for Auckland is good for you...

I see the new Government has had a re-think on the regional petrol levy issue. Just as well given the current economic situation! With the economy in the shape it’s currently in the last thing we need is an increase in the price of petrol to pay for new roads around here when we’re finding it so much more expensive to fill up the car already. But just a moment... it seems that now instead of paying a regional petrol levy to fix the roads around here we’re all going to pay a national petrol levy to pay for new roads in Auckland. Notwithstanding the fact that a lot of MPs actually come from Auckland (including Prime Minister John Key and Transport Minister Steven Joyce) apparently this is simply a more efficient way of doing things and after all, as we are often told, what’s good for Auckland is good for the rest of us.

Now Auckland’s got its problems for sure. Every night I sit down at 6pm in front of the TV to watch the Auckland News and to catch up with all that’s happening north of the Bombay Hills. We see the same stock footage of motorists sitting in their cars in Auckland going nowhere. We hear about the traffic congestion, the infrastructure woes, the crime. I’m surprised that criminals can still use getaway cars in Auckland. If the congestion on the roads there is so bad wouldn’t it be faster to walk or take the bike?

Whenever anybody cries foul about the rest of the country bailing Auckland out yet again we always get the same reply. “Auckland is the Engine Room of the New Zealand Economy”, we hear. “What's good for Auckland is good for you!” Well, they have a point. It’s certainly a lot quieter in the rest of the country now that Auckland’s taken most of the industry, most of the corporates, most of the banks, most of the insurance companies, most of the population and a sizeable proportion of the criminal fraternity, which we actually don’t mind them keeping.

In the face the resulting national hostility Aucklanders very seldom venture out of Auckland. Many of them become severely disoriented once they venture south of the Bombays and very few make it much further than Taupo apart from during the skiing season. Although a surprising number of Aucklanders do, in fact, own holiday properties on the Coromandel Peninsula which is comfortably close enough to Auckland to get a decent break away in their Remuera Tractors. The National Roads people are fixing the highway and replacing the old Kopu Bridge to make it easier for Aucklanders to get to the Coromandel. As a matter of fact they’re also fixing the highway between Auckland and Hamilton, the idea being that if enough Aucklanders decide to live between Auckland and Hamilton pretty soon they’ll be able to annex Hamilton and make Auckland even bigger.

It’s not much better north of Auckland either. They’ve just built a flash new highway to take traffic from Orewa (quite a way north of Auckland) to Warkworth (even further north of Auckland) so that Aucklanders would find it easier to head north for a break which seems to be the preferred destination. The weekend they opened it there were major traffic jams and it was as if the drivers had never even left Auckland. In fact they still don't have it all sorted and the general view seems to be that it now needs to be extended further north to circumvent the congestion issues.

Auckland has long been called called ‘Sydney for Beginners’ and in fact the average Aucklander would quite like the rest of the country to regard Auckland as a world-class city in the same league as Sydney. The average Aucklander likes to think that the average Sydneysider looks back at Auckland with the same regard but the simple fact is the average Sydneysider is far more interested in Los Angeles.

Wednesday, March 11, 2009

Petrol and how to get it

The current situation with world oil prices reminds me of a monologue by satirist John Clarke (aka Fred Dagg) from the mid 1970's. At the time petrol in New Zealand was less than 50c a litre, we were worried about an impending ice age (not Global Warming) and the country was run by Rob Muldoon...

I hear the price of petrol will be going up again. It's a bit of a problem having the oil-producing world run by a pack of ratbags like the Arabs. Actually I know something about this and they're really quite bright. It's just a pity that nobody else thought of the idea first.

They don't actually produce oil out there at all. I mean, have you ever seen the place? It's built like a big long sand-hill and it's pretty clear to the average observer that there's nothing underneath. One of the big oil sheiks is a bloke who used to live out our way, as a matter of fact, Sheik Trevor. He's a funny sort of bloke, His Imperial Highness, and what he did was really quite simple. He took all his sheep-retention money, and he had quite a lot because he'd been retenting himself into the ground at the time, and he brought petrol (at the old price of course) from his brother who ran a gas station just outside Taihape. A few others had the same idea and pretty soon they'd brought up all the oil stocks and had it sitting in these big separators in the desert which is the only place they could get cheap land. And now that things have got a bit tight they're selling it back to the rest of the world and they make up the price as they go along... maybe if the Government had a bit of a chat with Sheik Trevor he'd let a few barrels fall off the back of a tanker for his mates!

I see the major oil companies think they might be on to a big pot of oil just off the West Coast. This would, of course, be of enormous benefit to New Zealand as we would no longer need to be dependent on the whims of the Middle East. I think I know what they're up to, these companies, and we're doing the same thing down our way so it won't only be the big oil companies that take off once the drill strikes the black moisture. The idea is to go along with Sheik Trevor and his mates, only without the problem of transportation. A few years ago the big oil companies started putting oil in the ground on the off-chance that the price might go up. They'd take a few million barrels, wrap it up in a big plastic bag or something and drop it off the coast somewhere that a whole lot of fishermen or scuba divers weren't going to run across it. And now the price has gone up they set up a few big rigs and pretend to find it. They know where it is all along, of course, but they can't just go and pull it up or people would ask questions.

A mate of ours was working for the Harbour Board at the time and he's about the only one who knows exactly where it is. So once the directors of the big oil companies have had their rigs photographed and they've all been on TV a few times they'll send for this mate of ours and he'll go out and point to the bit of water where he turfed it in. He owes me a few favours, this particular bloke, and with any luck I should hear a couple of days in advance so if anybody wants a share in the big strike, drop us a line and I'll see if we can fit you on the boat!

For more John Clarke humour visit www.mrjohnclarke.com

Thursday, March 5, 2009

Today’s entry is brought to you by the letters ‘A’, ‘C’ and ‘C’...

I can’t understand what all the fuss is about! Today’s Dominion Post informs us that, due to a massive budget blowout, the Accident Compensation Corporation (ACC) will be cutting back on claimant entitlements. The Opposition say that this is a Government plot to privatise ACC, which will result in increased levies with some people no longer being covered for injuries due to accidents.

Firstly, I have never had a successful ACC claim in my working life. Despite paying ever-increasing levies, it always seems that I am never covered whenever I have an injury that makes it difficult, if not impossible to work. So what am I paying levies for?

Secondly, I still haven't forgotten the last time the ACC ran out of money and the then-Government had to quickly draft a law enabling them to have a quick whip-round New Zealand businesses to top up ACC coffers. As a business owner, I was suddenly wondering ‘where did this extra invoice come from’?

Interestingly enough around 15 years ago the National Government opened the Accident Compensation field to insurance companies which were then able to compete with ACC by offering similar insurance products. And guess what? It wasn't the end of the world! Those that elected to change nothing remained with ACC, and everybody still had the same type of accident cover. And suddenly ACC levies on Employers and Earners dropped to a more reasonable level. When a subsequent Labour Government repealed this legislation ACC levies went through the roof and they haven't looked back.

And this burgeoning bureaucratic monopoly is what we need to preserve? Yeah, right!

Tuesday, March 3, 2009

Imitation – the sincerest form of flattery?

No doubt about it – copying somebody’s corporate identity is fraud. However I think it’s fair to say that this copy of the Starbucks logo is more a case of imitation than direct theft.

That said, I do feel that making money out of somebody else's design is no go. And as the imitation logo is used on a range of merchandise that is then onsold to the general public, the whole thing starts to smack of commercialism, which flies in the face of the message that the message that the copied logo is trying to portray.

Not so nice one, guys.

Monday, March 2, 2009

'Times are hard...'

Recession. There, I've said it. It's been a long time coming and some say it's well overdue. Never mind that the first signs were evident this time last year, when some were saying that if we ignored the markets and paid no mind to the media it would somehow go away. It's here, and we're going to have to deal with it!

Some of the suggestions to come out of the economic forum last Friday were a bit loopy. I was particularly intrigued by the one about constructing a cycleway to run the length of the country. Not that I have anything against cycling per se but just how is that supposed to help New Zealand's economic future? I much preferred the suggestion of a nine-working-day fortnight, with the 10th day being used for upskilling and training the workforce.

There's no denying that we're all feeling the effects of a sluggish economy. In our business demand has dropped significantly from previous years. So we're investing in training. Any downtime is used to gain new skills so that as the economic cycle follows its course we will be ready to offer existing and new clients new products and services.

So stop fretting and start learning. You'll be much better placed to carry on when the brakes come off the economy. Remember, what doesn't kill you always makes you stronger!

Sunday, March 1, 2009

Make the logo bigger...

It’s a song that’s familiar to most graphic designers and those involved in the design and advertising industries. And finally somebody, somewhere, has set it to music!

It’s the rockingest version of Make the Logo Bigger that you’ve ever heard! Two minutes and thirty-six seconds, composed and performed by Burn Back. To download the MP3 file for your listening pleasure click here! (MP3 file size 3.14MB)

Make The Logo Bigger

Make the logo big, make the logo bigger.
Make the logo big, make the logo bigger.

Chorus
Make the logo as big as you can. And make the logo bigger.

That logo isn't big enough, so make the logo bigger.
Bigger, bigger, make it big. Make the logo bigger.

(Yelling)
Don't try to be the brave guy!
We don't have a job for you!
You know what you've got to do!
You gotta stick to the process!
Make the damn logo as big as you can!

Chorus
Make the logo as big as you can. And make the logo bigger.

I don't want to tell you how to do your job, but could you make the logo bigger?
Bigger, bigger, make it big. Make the logo bigger.