No doubt about it – copying somebody’s corporate identity is fraud. However I think it’s fair to say that this copy of the Starbucks logo is more a case of imitation than direct theft.
That said, I do feel that making money out of somebody else's design is no go. And as the imitation logo is used on a range of merchandise that is then onsold to the general public, the whole thing starts to smack of commercialism, which flies in the face of the message that the message that the copied logo is trying to portray.
Not so nice one, guys.
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